Portfolio
Throughout her undergraduate career, T'Asia has completed internships and coursework to build her skills and knowledge of strategic communication. Her portfolio reflects her expertise across various disciplines.
ISC 161: Intro to Integrated Strategic Communication
SWOT Analysis on Kohl's
In my Intro to Integrated Strategic Communication course, I learned a historical and socio-cultural overview of advertising, public relations, sales promotion, and direct response marketing, as well as an exploration of their interrelationships. I acted as an assistant account executive for Kohl's and outlined the key problems of their branding. I conducted secondary research to handle the strategic communication of their brand.
ISC 161: Intro to Integrated Strategic Communication
Kohl's User Profile and Customer Journey Map
I also developed an understanding of strategic planning for integrated communication, message approaches and their foundations in theories of persuasion and information processing, and characteristics of message delivery systems. Following the SWOT analysis of Kohl's, I segmented their target audience to help me develop a branding strategy.
ISC 161: Intro to Integrated Strategic Communication
Kohl's Creative Brief
After segmenting the target market for Kohl's, I developed a strategy and message for their new campaign.
ISC 321: Research Methods
Kroger: How to Connect With College Students
In this course, I applied research as a decision-making tool and developed skills in identifying information needs, stating research objectives, selecting appropriate research technique(s), sample selection, questionnaire design, analysis procedures, report writing, and budget management. My team and I conducted research for Kroger to help their brand engage with college students.
ISC 441: Case Studies in Public Relations
Coco Key Water Resort & Great Wolf Lodge
This course taught me how to apply public relations principles and approaches to institutional experiences through the evaluation of several case studies. I analyzed and compared two PRSA Silver Anvil Award winning campaigns in the hospitality industry for my final paper.
ISC 497: Sports Promotions
The Atlanta Falcon's Promotional Strategy
In my sports promotions course, I learned how the sports industry works in terms of sales, promotions, sponsorships, branding, marketing, and risk management. In this assignment, my group and I developed a sports promotion plan for the Atlanta Falcons.
ISC 497: Sports Promotions
The Las Vegas Raiders Customer Persona
For this assignment, I created a buyer persona for fans of the Las Vegas Raiders. The personas include demographics and behavioral identifiers.
ISC 311: Ethical Legal and Social Issues in ISC
Crisis Communication
Case Analysis
For this course, I explored government regulation of direct response communications, advertising, public relations practices, and the industry's ethical standards and self-regulation efforts. In my presentation, I examined Z-Burger's 2018 media crisis with marketing agency Valor Media.
ISC 341: Strategic Public Relations
Solar Car Team Campaign
My strategic public relations course helped me develop basic PR concepts, including its theory and practices, professional history, function in organizations, and role in society. My team and I developed a campaign for our university's solar car team to spread awareness of their presence on campus and increase recruitment.
ISC 451: Media Planning
Finish Line Media Campaign
In this course I learned how to analyze and interpret media research data with an understanding of diverse target audience and their media preferences. I also developed an understanding of media metrics/language related to strategic media planning, buying, and evaluation processes. Using this information I was able to develop a campaign for Finish Line.
ISC 491: Campaign Planning
Purina 'Dog Chow' Campaign
This capstone course enabled me to unify strategic and tactical abilities developed in my previous Integrated Strategic Communication courses. Three of my peers and I established strategy, developed, executed, and presented a multimedia integrated campaign for Purina Dog Chow Adult Complete.
Media Placements
[Saturday Spotlight] Xxngel Baby + Rosé Da Baby
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Hip Hop-N-More is one of the most reliable websites in the urban music space for news, music, videos, and exclusive interviews. Some of the talent they have interviewed include Kendrick Lamar, Lil Baby, Akon, Big Sean, and 2 Chainz. This is a placement I obtained for Rosé Da Baby, an upcoming artist from Louisville, Kentucky
Emerging Louisville Rapper Rosé Da Baby Shares Video for New Single 'Dangerous'
24Hip-Hop is an online platform that covers upcoming talent in the Hip-Hop/Contemporary music space. The website features news, music, and videos to expose their audience to new artists in the fast growing industry. This article illuminates artist Rose Da Baby's beginnings and features his music video for his single "Dangerous."
Chintan Shah of KNB Communications: How To Take Your Company From Good To Great
During my internship with KNB Communications, I landed Chintan Shah, president of KNB Communications, an interview with Authority Magazine where he shared his experience at KNB and methods to successfully lead a business. Authority Magazine, a Medium publication, is devoted to sharing interesting “thought leadership interview series” featuring people who are authorities in Business, Film, Sports, and Tech.
What Does Diversity Mean to You? Insights from 400 U.S. Workers
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The Manifest, an online community that uses data, expert insights, and advice to help people develop and grow their business. The article discusses why millennials are more open to diversity than previous generations. Beth Cooper of KNB Communications highlights why diversity in the workplace is important to millennials.
39 Most Important KPIs Across Your Company
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Databox is a mobile-first business analytics platform built to help you understand what's going on with your business. You can connect your cloud data sources, spreadsheets, databases, and custom integrations to organize all of your business KPIs in one place. In this article by Jessica Malnik, Yuliya Kutuzava explains how share of voice is on of the most important KPIs.
Health IT Marketing Minutes
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Health IT Answers is dedicated to educating healthcare providers and other stakeholders on the adoption of health information technology, health information exchange, the HITECH Act, the CMS EHR Incentive Program, Meaningful Use, and other Federal Health IT initiatives. They discuss the use of different promotional tactics in the Health IT space and include an excerpt from my blog about internal marketing.
Blog Posts
